Yen Chuan is honoured to be invited to the workshop titled “Expand your business to the Arab world” held in September 10th 2021, organized by the Arab Chamber in Commerce Taiwan.
While bubble tea is widespread across the globe, most have focused mainly in the Western or Southeast Asian markets for their relative prominence.
As a result, it’s easy to overlook the bubble tea scene in the Middle East despite its large untapped potential.
We believe in uncovering and harnessing the hidden strengths of the Middle-Eastern market. Indeed we have expanded our reach to the Middle East. Some of our customers hail from Saudi Arabia, the UAE and other Arab countries.
This workshop was a great opportunity for forging new connections, and provided valuable insights about doing business in the Middle East.
As the only non-member invited, we were able to introduce both our company and our products to members in the event. Moreover, we could provide samples of our products for them to try.
Finally, we also discussed strategies in entering the market successfully, as well as what pitfalls to avoid when doing so. The experiences from other members were important lessons, and we’re happy to learn from them.
We would like to extend a heartfelt thank you to the Arab Chamber in Commerce for inviting us to this event, and we look forward to more opportunities in this new, vibrant market.
Hosting a physical event can be difficult with the ongoing pandemic, but we very much appreciate their hard work in making this workshop a rousing success.